Yet another post about Lowe Brindfors, perhaps in their defence...

I have somewhat been enjoying the emerging debate about the coexistance of beautiful and working designs that’s been regurgitated in the SWEnglish bloggosphere since a post by Walter Naeslund a couple of half weeks back.

Walter is a highly skilled copy and put his finger on a very open and visible wound in the Swedish Ad-agency/webb-agency sphere. Naturally, lots of bloggers followed, and all though I agree with most of what’s been said in these posts I would still like to flip the coin.

What I have to say in their defence I am hurting inside as the static page experience of the web is starting to make me boored. When I know that inventions such as Prezi and Sea Dragon give depth to the web when treating it like one big - enormous - gigantic - surface rather than a collection of individual pages and urls. Especially when looking at the emergence of connecting data. The format appropriate for SEO work becomes obsolete as we need a new form of web to handle it.

Lowe Brindfors gives me this feeling of a surface rather than a page. Ok… it looks like a print ad… but I still feel it is a surface with ideas on it. I like that part of the approach and to be fair one has to point out what you like as well as what you dislike.

For the future web Ok, their website is inaccessible and it does not really work on the web we have now. But the tinking of surfaces are, a part of the modern architecture of the web. For that we have to give Lowe Brindfors credit.

Think of the web as a liquid rather than a frame. Think of the trainspotting sequence with Ewan McGregor diving into the toilet. Think of the web as an ocean… think of waves…

The problem is only that the now-web has constraints with regards to our surfaces and data is not yet connected to other data. But when that technology is available, the problem with Lowe Brindfors design and execution is not that they didin’t think web, but it is that they didn’t think big enough.

So many people are stuck in thinking small… not only ad-agencies… Think big… and the rest will follow… now please spend the next 17 minutes watching this Ted-talk by Tim Brown. Cause if you really don’t like my flipping of coins… I shouldn’t have brought you here for nothing with..

//Jesper