About
More than 500 projects, and 50,000 hours experience launching tactical growth projects for clients.
The "engineering" in my title implies that I focus on engineering complete solutions from traffic acquisition to onboarding and growth loops rather than just one or the other. This means I combine all the available tools I know to deliver ready-to-use implementations rather than a strategy, tactical documentation, or a plan.
Over the past 10 years, I have developed a strong process to make use of analytics to build high-value user journeys that support product development, performance marketing, sales, and lead capture.
Projects & Ventures
Pixel Auditor
Creator Active
Pixel Auditor
CreatorChrome extension for debugging tracking pixels without developer tools. Supports GA4, Meta, LinkedIn, TikTok, and more.
View → Presenttipset
Creator Active
Presenttipset
CreatorAI-powered gift recommendation platform built with Astro. Advanced SEO strategy with structured data, content collections, and an AI curator.
Visit → apprl.com
Advisor Acquired by Klarna
apprl.com
AdvisorFashion technology startup. Advisory role until acquisition by Klarna.
The Domain Was Taken
Advisor Acquired by People People People
The Domain Was Taken
AdvisorDigital agency. Advisory role until acquisition by People People People.
Trijo
Advisor Acquired by Arcane Crypto
Trijo
AdvisorSwedish cryptocurrency exchange. Advisory role until acquisition by Arcane Crypto.
The System
Author Published 2017
The System
AuthorBook on viral mechanics, behavior, and technology. Published 2017, downloaded over 11,000 times.
Visit → Hyper Island
Collaborator 10-year collaboration
Hyper Island
Collaborator10-year collaboration delivering workshops and educational sessions. Contributed to new formats including Labs and online courses.
Working with me
I have experience building effective marketing for both B2B and B2C clients. I always see our journey together as a learning journey. I have the methodologies that make it fun and enjoyable as well as the energy to make you experience a proactive consultant.
What I build
- Growth loops and onboarding funnels
- Analytics and tracking implementation
- Chrome extensions and developer tools
- Performance marketing systems
Get in touch
You can find me on LinkedIn or reach out via email.